SME Academy
SME Academy
  • Home
  • News
    • Articles
    • EU - Calls Update
    • EU - Events
  • SME Academy Network
    • Members of the Network
    • SME Academy Membership
  • Surveys & Reports
    • Surveys
    • Reports & Results
  • Events
  • About
  • Contact
  • Home
  • News
    • Articles
    • EU - Calls Update
    • EU - Events
  • SME Academy Network
    • Members of the Network
    • SME Academy Membership
  • Surveys & Reports
    • Surveys
    • Reports & Results
  • Events
  • About
  • Contact

SME Reports & Results

Digital Toolbox: Innovation for Nordic Tourism SMEs

2/17/2020

0 Comments

 
This project consisted of 6 Nordic partners (collaborations between academic institutions and business clusters from the Nordic countries), and focused on identifying and developing ICT tools for innovation in Nordic tourism small businesses and destinations.
Nordic Innovation logo with link to web-site
Meeting the practical needs of tourism businesses in the Nordic countries when adopting and employing ICT in their operations has been the focus of the study. Taking into account the structure and challenges of the tourism industry in the Nordic region, the different case studies in this report represents different approaches to efficient use of ICT, offering a toolbox consisting of suggestions on how to take advantage of ICT for market communication, customer knowledge, service design and innovation.

The SMEs are important for European Economy - see table

Table with employment figures - link to full report
Source: Digital Toolbox: Innovation for Nordic Tourism SMEs - click table to go to report

The seven tools in the digital toolbox developed, are a mobile app, a service design toolkit, a customer knowledge tool, a website analysis toolkit, a user generated content sentiment analysis tool, a methodology for open innovation and a digital marketing tool.

Link to Nordic Co-operation Portal
Link to the full report PDF
Image of Customer Journey Canvas
Very useful canvas to make it easier to understand the Customer Journey - page 65 and onwards in the report

Customer Journey Canvas: Tourist’s Customer Journey on a Domestic Trip
Different stages of a journey (on a domestic trip in this case) are visualized in customer journey canvas. The canvas rests on the case studies on two target groups (women and families with children). What are their travel patterns, desires and obstacles in different stages of a trip? What channels are used to search for information and which devices are used at 62 different stages? What do they expect from e-services and what kind of touchpoints should tourism companies take into consideration when thinking about their customers’ service experiences? A lot of information is gathered, simplified, generalized and visualized in the canvas to show a holistic picture of a customer journey in tourism on one look. Of course details vary from customer to customer and from company to company, so the canvas is a general version and everybody can apply it how it best suits them.

Use the buttons below to find different available Customer Journey Canvas tools:
Custellence
This is Service Design
Onopia
Canvanizer

Picture
Visit the project web for CEL4ITM
See also Continuous e-Learning for Innovation in Tourism Management 
a project working 2018-2020 to create tools for Innovation in Tourism Management - #CEL4ITM
​
Tourism plays an important role in Europe because of its economic and employment potential, as well as social and environmental impact. According to UNWTO, EU countries are among the major tourism destinations. Tourism also contributes to employment and economic growth, as well as to development of rural, peripheral or less-developed areas. The industry is among the major job creators especially for youth, women and low-qualified workers.
0 Comments



Leave a Reply.

    Reports & Results

    Shared reports and results with SME-related content and facts. Please share them in your network by clicking the "Headline" and sharie the specific report-page.

    Archives

    December 2019
    May 2018
    April 2018
    March 2018
    February 2018
    January 2018
    December 2017
    November 2017
    June 2017
    May 2017
    March 2017
    February 2017
    January 2017
    December 2016
    May 2016

    Categories

    All
    DIgitization
    Education
    E Learning
    E-Learning
    Entrepreneurship
    Mentoring
    PHD Thesis
    Report
    StartUp

    RSS Feed

SME Academy 2017