Meeting the practical needs of tourism businesses in the Nordic countries when adopting and employing ICT in their operations has been the focus of the study. Taking into account the structure and challenges of the tourism industry in the Nordic region, the different case studies in this report represents different approaches to efficient use of ICT, offering a toolbox consisting of suggestions on how to take advantage of ICT for market communication, customer knowledge, service design and innovation.
The SMEs are important for European Economy - see table
The seven tools in the digital toolbox developed, are a mobile app, a service design toolkit, a customer knowledge tool, a website analysis toolkit, a user generated content sentiment analysis tool, a methodology for open innovation and a digital marketing tool.
How Digital is Europe and who is speeding up the process of getting into top positions when it comes to Digitization?
Business Digitization and e-Commerce
All sections of the DESI 2018 are obviously interesting for SMEs and SME-supporters - but nevertheless the adaptation and integration of Digital Technology in enterprises is the most interesting. It is still very clear that in these kinds of reports the SME-label covering micro, small and medium sized enterprises is not providing a fair view on the situation. As the difference between "Large" and "SME" enterprises is quite clear - there is also a huge difference between a micro company and a medium sized one. For example when we compare percentage of businesses employing ICT-specialists we can assume that the 18% of SMEs hiring specialists are more medium sized than micro. In this comparison we also lack the information regarding outsourcing that explains that "only" 76% of the large organizations have ICT specialists in their staff. How much is outsourcing a tool for small businesses?
Please comment on this post and share your experience when it comes to the digitization in micro, small and medium sized businesses in your region.
Reports & Results
Shared reports and results with SME-related content and facts. Please share them in your network by clicking the "Headline" and sharie the specific report-page.
SME Academy 2017