SME Reports & Results

Digital Toolbox: Innovation for Nordic Tourism SMEs

2/17/2020

This project consisted of 6 Nordic partners (collaborations between academic institutions and business clusters from the Nordic countries), and focused on identifying and developing ICT tools for innovation in Nordic tourism small businesses and destinations.

Meeting the practical needs of tourism businesses in the Nordic countries when adopting and employing ICT in their operations has been the focus of the study. Taking into account the structure and challenges of the tourism industry in the Nordic region, the different case studies in this report represents different approaches to efficient use of ICT, offering a toolbox consisting of suggestions on how to take advantage of ICT for market communication, customer knowledge, service design and innovation.

The SMEs are important for European Economy - see table

Table with employment figures - link to full report

Source: Digital Toolbox: Innovation for Nordic Tourism SMEs - click table to go to report

The seven tools in the digital toolbox developed, are a mobile app, a service design toolkit, a customer knowledge tool, a website analysis toolkit, a user generated content sentiment analysis tool, a methodology for open innovation and a digital marketing tool.

Link to Nordic Co-operation Portal

Link to the full report PDF

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VRinSIght Overview - Virtual Reality in SMEs and HEs

12/10/2019

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Virtual Reality (VR; 2D/3D computer-generated immersive environments) is expected to have a major impact in education, training, business and industry. This will also have a strong direct impact not only on SMEs but also on HE business management and related studies. HE managers and teachers themselves need in-depth education and training concerning what VR is about, what kind of VR skills and competence industry requires from graduates and how their own pedagogical approaches and classes can be boosted by using VR applications.

Download the full report

Visit the project website

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DESI 2018 - The Digital Economy and Society Index

5/19/2018

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How Digital is Europe and who is speeding up the process of getting into top positions when it comes to Digitization?

The digital competitiveness of a country reflects both the Small Businesses possibilities to enter the digital economy as well as the access to digitally skilled staff and customers. If you don´t have the infrastructure and skills - being a part of the digital economy is more difficult. Small Businesses - and not at least startups - are dependent on the surrounding "digital environment" to be able to innovate, develop and to compete with new Business Models and Ideas on an international digital market.

Find the Country Specific Information

In theDESI 2018 - The Digital Economy and Society Index annual report we can monitor and compare the progress in Europe and Europe vs the rest of the World.The Nordic countriesSweden, Denmark andFinland are together with Netherlands and Luxembourg in top positions but countries like Spain, Cyprus and Ireland have found that extra gear and are catching up quickly.

Business Digitization and e-Commerce

All sections of the DESI 2018 are obviously interesting for SMEs and SME-supporters - but nevertheless the adaptation and integration of Digital Technology in enterprises is the most interesting. It is still very clear that in these kinds of reports the SME-label covering micro, small and medium sized enterprises is not providing a fair view on the situation. As the difference between "Large" and "SME" enterprises is quite clear - there is also a huge difference between a micro company and a medium sized one. For example when we compare percentage of businesses employing ICT-specialists we can assume that the 18% of SMEs hiring specialists are more medium sized than micro. In this comparison we also lack the information regarding outsourcing that explains that "only" 76% of the large organizations have ICT specialists in their staff. How much is outsourcing a tool for small businesses?

Please comment on this post and share your experience when it comes to the digitization in micro, small and medium sized businesses in your region.

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Reports & Results

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