The other way around is the informal way of sharing knowledge - there the focus is to solve a problem or to tell a story rather than teach someone something. Depending on if you see yourself as a student or as a professional you will also probably look for different types of learning modules. I have been working with Entrepreneurs and Owners of Small Businesses for a long time and if they are the target group for your training sessions - you should choose the second one.
In their role as a business manager they are more interested in ideas, solutions and concrete answers to be used instantly in their business.They are not there just to learn for future use.
It is also very similar to how you choose a certain author to be your favorite. It is a mix of how the author is writing, the way he or she tells the story, explains the topic etc... Either you like it or not - and it is not always about weather the content is correct or not it is more about how you feel and react reading, listening or viewing the learning module.
We also in the pedagogical discussion talk about the different "Learning profiles" that we individuals have. What I experienced so far, one clear difference in the digital world is that you can choose to focus on a certain style of teaching/sharing/learning while you live in a room with your audience have to address all styles. If we like a lecturer or not and if we think they are skilled is often a matter of our own perception and actually it is indicating our learning profile.
Finally a conclusion of all this is that:
SME Academy 2017